B2B Outbound Marketing
Systematic outbound campaigns that open doors at target accounts.
Our B2B outbound marketing practice combines account-based strategy, personalised messaging, and multi-channel execution. We design campaigns that break through inbox noise and generate meaningful conversations with decision-makers.
What's included · B2B Outbound Marketing
- Account-based marketing (ABM) strategy
- Multi-channel outbound sequences (email, LinkedIn, call)
- Personalised messaging at scale
- SDR team management & training
- Pipeline tracking & reporting
- Intent data & trigger-based outreach
Three steps. Measurable results.
- Target & List (Week 1): ICP definition, prospect list built with verified contact data, buying signal identification, and account prioritisation. Every record checked before it enters a sequence.
- Outreach & Qualify (Weeks 2–4): Personalised multi-channel sequences launched. Replies managed. Objections handled. Only prospects who meet qualification criteria get passed to your team.
- Book & Optimise (Week 3+): Qualified meetings booked directly to your calendar. Sequence performance reported weekly. Messaging A/B tested continuously to improve reply and booking rates.
Every question you are probably thinking.
How many meetings can we expect per month?
This depends on your market, ICP, and offer clarity. We typically target 15–40 qualified meetings per month for clients with a well-defined ICP. We give you a specific projection in the audit based on your addressable market size.
What is a "qualified" meeting?
We agree the qualification criteria with you upfront — budget range, company size, decision-maker title, specific pain points. If a meeting does not meet those criteria, we do not book it.
Do you handle cold email infrastructure?
Yes. Domain warming, deliverability setup, sender rotation, and inbox monitoring are all included. We have sent 2M+ cold emails and maintain average 95%+ delivery rates.
Do you work in Arabic-language outreach for UAE markets?
Yes. Our UAE team runs Arabic and English outreach natively. We know the cultural nuances that make outreach land differently in Gulf markets.
What is SDaaS and is it different from appointment setting?
SDaaS (Sales Development as a Service) is the full sales development function outsourced: prospecting, outreach, qualification, booking, and sequence management. Appointment setting is a subset. SDaaS gives you a complete outbound operation without the headcount.